知到智慧树 跨文化商务沟通 见面课答案

Title

见面课:冰山之下——商业广告中的文化价值观

1、问题:Culture is like an iceberg. Only a small part of culture is visible. For instance, food, dress, paintings are all apparent to eyes. But a great part of culture is hidden under the water, such as _, , and so on.
选项:
A:views
B:attitudes
C:architecture
D:customs
答案: 【views;
attitudes;
customs


2、问题:Originally Geert Hofsted developed a model that identifies four primary cultural dimensions:
_, , Individualism versus Collectivism, ___.
选项:
A:Power Distance
B:Long- versus Short-Term Orientation
C:Uncertainty Avoidance
D:Masculinity versus Femininity
答案: 【Power Distance;
Uncertainty Avoidance;
Masculinity versus Femininity


3、问题:Chinese consumers can be ascribed to the values of conformity and “face”.
选项:
A:对
B:错
答案: 【

4、问题:It’s better for advertisers to realize and take note of the different cultural values and make corresponding adjustments to their advertising appeals.
选项:
A:对
B:错
答案: 【

5、问题:The Americans have the spirit of innovation and risk-taking. They are not willing to cope with uncertainties inherent in life and can tolerate and accept new ideas and strangers.
选项:
A:对
B:错
答案: 【

见面课:商业宣讲实践

1、问题:In the presentation of GTech, the first part is to introduce some basic information about GTech.
选项:
A:对
B:错
答案: 【

2、问题:PPT with paragraphs of text significantly decreases the attention of the audience.
选项:
A:对
B:错
答案: 【

3、问题:Keeping your hands in your pockets during the presentation shows your confidence.
选项:
A:对
B:错
答案: 【

4、问题:Images in PPT can distract people’s attention and make the message less powerful.
选项:
A:对
B:错
答案: 【

5、问题:A subtle nod, smile or placement of your hands can drastically change the meaning of your words.
选项:
A:对
B:错
答案: 【

6、问题:What is the most obvious difference among informative presentation, persuasive presentation, and goodwill presentation? ( )
选项:
A:the audience
B:the information
C:the purpose
D:the language
答案: 【the purpose

7、问题:GTech is a __ company ( )
选项:
A:food
B:technical
C:media
D:consultative
答案: 【food

8、问题:Which is NOT the need of Japanese hospitals on robot nurses? ( )
选项:
A:error-oriented
B:integrated
C:autonomous
D:error-free
答案: 【error-oriented

9、问题:Which can NOT help you identify your audience in preparing a business presentation? ( )
选项:
A: Age
B:Appearance
C:Occupation
D:Interest
答案: 【Appearance

10、问题:Which can NOT attract audience’s attention? ( )
选项:
A:Use a rising intonation
B:Stress important words
C:Use short sentences at the start of a point
D:Keep on talking
答案: 【Keep on talking

见面课:跨文化商务谈判模拟

1、问题:In some Asian cultures, such as in China and Japan, they will adapt the indirect approach.
选项:
A:对
B:错
答案: 【

2、问题:To the successful negotiations, the two sides must first understand the cultural differences.
选项:
A:对
B:错
答案: 【

3、问题:High-context cultures are relational, collectivist, intuitive, and contemplative.
选项:
A:对
B:错
答案: 【

4、问题:Germans make it very clear about the prices, conditions and ways of acting.
选项:
A:对
B:错
答案: 【

5、问题:According to the negotiating objectives, goals for negotiations can be included:desired goal, acceptable goal and bottom goal.
选项:
A:对
B:错
答案: 【

6、问题:It is appropriate to use your right hand to exchange business cards in Indian cultures.
选项:
A:对
B:错
答案: 【

7、问题:Saudis do require as much personal space as most Western cultures.
选项:
A:对
B:错
答案: 【

8、问题:There should be no more than three colors in business formal attire for men.
选项:
A:对
B:错
答案: 【

9、问题:In Finland, a gift is not expected on the first visit, but would be expected on a subsequent visit.
选项:
A:对
B:错
答案: 【

见面课:障碍与沟通——跨文化商务案例分析

1、问题:What are the reasons for the Toyota Recall Crisis?
选项:
A:The failure of the public relations
B:A culture of deference
C:Employee’s Loyalty
D:Communication across cultures
答案: 【The failure of the public relations;
A culture of deference;
Employee’s Loyalty;
Communication across cultures

2、问题:When responding to consumer safety issues, the typical Japanese corporation’s response is __.
选项:
A:Minimization of the problem
B:Reluctance to recall the product
C:Criticize the team members
D:too little compassion and concern for customers
答案: 【Minimization of the problem;
Reluctance to recall the product;
too little compassion and concern for customers

3、问题:There are many ways of examining cultural differences and their impact on international management. Culture can affect ____.
选项:
A:technology transfer
B:managerial attitudes
C:managerial ideology
D:business-government relations
答案: 【technology transfer;
managerial attitudes;
managerial ideology;
business-government relations

4、问题:How can the culture of a society directly affect management approaches?
选项:
A:centralized versus decentralized decision making
B:safety versus risk
C:stability versus innovation
D:individual versus organization loyalty
答案: 【centralized versus decentralized decision making;
safety versus risk;
stability versus innovation

5、问题:Which statement in the following French culture is not right?
选项:
A:Social class is important and social interactions are affected by class stereotypes.
B:The French may admire or be fascinated with people who disagree with them.
C:The French are very status conscious, and they like to provide signs of their status.
D:The French focus on good connections, which can result in lower costs for doing business.
答案: 【The French focus on good connections, which can result in lower costs for doing business.

6、问题:Which factor needs to be considered when pursuing business in Brazil?
选项:
A:Physical contact is acceptable as a form of communication.
B:Brazilians tend to trust others, so be sure to form a strong relationship before bringing up business issues.
C:Appearance is very important, as it will reflect both you and your company.
D:Patience is not important.
答案: 【Physical contact is acceptable as a form of communication.;
Appearance is very important, as it will reflect both you and your company.

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