智慧树答案-电子商务英语章节测验答案

智慧树答案-电子商务英语章节测验答案-沉梦文库
智慧树答案-电子商务英语章节测验答案
此内容为付费阅读,请付费后查看
5
限时特惠
8
立即购买
您当前未登录!建议登陆后购买,可保存购买订单
购买即可查看完整答案
付费阅读
已售 717

智慧树答案-电子商务英语章节测验答案

第一章测试

  • 第1部分
  • 总题数: 15

1【单选题】 (6分)

Which of the following refers to any disparity in relevant market information among parties in a transaction?智慧树答案-电子商务英语章节测验答案插图A.imperfect competition 智慧树答案-电子商务英语章节测验答案插图B.dynamic pricing 智慧树答案-电子商务英语章节测验答案插图C.unfair competitive advantage 智慧树答案-电子商务英语章节测验答案插图1D.information asymmetry正确本题总得分6分

智慧树答案-电子商务英语章节测验答案插图2

2【单选题】 (6分)

Which of the following statements is true about the traditional tradeoff between the richness and reach of a marketing message prior to the development of the Web?智慧树答案-电子商务英语章节测验答案插图A.The smaller the audience reached, the less rich the message 智慧树答案-电子商务英语章节测验答案插图B.Richness was unrelated to reach 智慧树答案-电子商务英语章节测验答案插图1C.The larger the audience reached, the less rich the message 智慧树答案-电子商务英语章节测验答案插图D.Marketing messages had little richness正确本题总得分6分

智慧树答案-电子商务英语章节测验答案插图3

3【单选题】 (6分)

Which of the following is not a unique feature of e-commerce technology?智慧树答案-电子商务英语章节测验答案插图A.interactivity 智慧树答案-电子商务英语章节测验答案插图B.social technology 智慧树答案-电子商务英语章节测验答案插图1C.information asymmetry 智慧树答案-电子商务英语章节测验答案插图D.richness正确本题总得分6分

智慧树答案-电子商务英语章节测验答案插图4

4【单选题】 (6分)

E-commerce is available just about everywhere and anytime. This is known as:智慧树答案-电子商务英语章节测验答案插图A.richness 智慧树答案-电子商务英语章节测验答案插图B.reach 智慧树答案-电子商务英语章节测验答案插图1C.ubiquity 智慧树答案-电子商务英语章节测验答案插图D.information density正确本题总得分6分

智慧树答案-电子商务英语章节测验答案插图5

5【判断题】 (6分)

Interactivity that enables product customization alters industry structure by decreasing the threat of substitutes.智慧树答案-电子商务英语章节测验答案插图1A.对 智慧树答案-电子商务英语章节测验答案插图B.错正确本题总得分6分

智慧树答案-电子商务英语章节测验答案插图6

6【判断题】 (6分)

Cost transparency refers to the ease with which consumers can find out the variety of prices in a market智慧树答案-电子商务英语章节测验答案插图1A.错 智慧树答案-电子商务英语章节测验答案插图B.对正确本题总得分6分

智慧树答案-电子商务英语章节测验答案插图7

7【多选题】 (6分)

The unique features of e-commerce technology include:智慧树答案-电子商务英语章节测验答案插图8A.Ubiquity 智慧树答案-电子商务英语章节测验答案插图9B.Specific standards 智慧树答案-电子商务英语章节测验答案插图8C.Global Reach 智慧树答案-电子商务英语章节测验答案插图8D.Richness正确本题总得分6分

智慧树答案-电子商务英语章节测验答案插图10

8【多选题】 (6分)

The growth of social e-commerce is driven by_________.智慧树答案-电子商务英语章节测验答案插图8A.sharing of products, services, and content on social accounts 智慧树答案-电子商务英语章节测验答案插图8B.social sign-on 智慧树答案-电子商务英语章节测验答案插图8C.network notification 智慧树答案-电子商务英语章节测验答案插图8D.integrated social commerce tools正确本题总得分6分

智慧树答案-电子商务英语章节测验答案插图11

9【单选题】 (6分)

Which of the following is a leading platform for social e-commerce?智慧树答案-电子商务英语章节测验答案插图1A.Facebook 智慧树答案-电子商务英语章节测验答案插图B.Wikipedia 智慧树答案-电子商务英语章节测验答案插图C.Amazon 智慧树答案-电子商务英语章节测验答案插图D.eBay正确本题总得分6分

智慧树答案-电子商务英语章节测验答案插图12

10【单选题】 (6分)

Which type of e-commerce generated the largest revenue?智慧树答案-电子商务英语章节测验答案插图A.C2C 智慧树答案-电子商务英语章节测验答案插图B.B2C 智慧树答案-电子商务英语章节测验答案插图C.M-commerce 智慧树答案-电子商务英语章节测验答案插图1D.B2B正确本题总得分6分

智慧树答案-电子商务英语章节测验答案插图13

11【多选题】 (6分)

Economists early visions about e-commerce include_________智慧树答案-电子商务英语章节测验答案插图8A.Information asymmetry would be greatly reduced 智慧树答案-电子商务英语章节测验答案插图8B.disintermediation 智慧树答案-电子商务英语章节测验答案插图9C.Consumers are not price sensitive 智慧树答案-电子商务英语章节测验答案插图8D.a nearly perfect competitive正确本题总得分6分

智慧树答案-电子商务英语章节测验答案插图14

12【单选题】 (6分)

Which of the following is not a characteristic of a perfect competitive market?智慧树答案-电子商务英语章节测验答案插图A.Customers have access to all relevant information worldwide 智慧树答案-电子商务英语章节测验答案插图B.Price, cost, and quality information are equally distributed 智慧树答案-电子商务英语章节测验答案插图C.A nearly infinite set of suppliers compete against one another 智慧树答案-电子商务英语章节测验答案插图1D.It is highly regulated正确本题总得分6分

智慧树答案-电子商务英语章节测验答案插图15

13【单选题】 (6分)

All of the following were visions of e-commerce expressed during the early years of e-commerce except:智慧树答案-电子商务英语章节测验答案插图A.a nearly perfect information marketspace 智慧树答案-电子商务英语章节测验答案插图1B.fast follower advantage 智慧树答案-电子商务英语章节测验答案插图C.disintermediation 智慧树答案-电子商务英语章节测验答案插图D.friction-free commerce正确本题总得分6分

智慧树答案-电子商务英语章节测验答案插图16

14【多选题】 (6分)

The Reinvention period is characterized by_________.智慧树答案-电子商务英语章节测验答案插图8A.user-generated content 智慧树答案-电子商务英语章节测验答案插图9B.disintermediation 智慧树答案-电子商务英语章节测验答案插图8C.local economy 智慧树答案-电子商务英语章节测验答案插图8D.viral marketing正确本题总得分6分

智慧树答案-电子商务英语章节测验答案插图17

15【单选题】 (6分)

The early years of e-commerce are considered:智慧树答案-电子商务英语章节测验答案插图A.a dramatic business success as 85% of dot-coms formed since 1995 became flourishing businesses 智慧树答案-电子商务英语章节测验答案插图B.an economist’s dream come true, where for a brief time, consumers had access to all relevant market information and transaction costs plummeted 智慧树答案-电子商务英语章节测验答案插图C.the most promising time in history for the successful implementation of first mover advantages 智慧树答案-电子商务英语章节测验答案插图1D.a stunning technological success as the Internet and the Web increased from a few thousand to billions of e-commerce transactions per year正确本题总得分6分

智慧树答案-电子商务英语章节测验答案插图18
第二章测试
  • 第1部分
  • 总题数: 15

1【判断题】 (6分)

An e-commerce business model aims to use and leverage the unique qualities of the Internet, the Web, and the mobile platform.智慧树答案-电子商务英语章节测验答案插图1A.对 智慧树答案-电子商务英语章节测验答案插图B.错正确本题总得分6分

智慧树答案-电子商务英语章节测验答案插图19

2【单选题】 (6分)

Which of the following is an example of the affiliate revenue model?智慧树答案-电子商务英语章节测验答案插图A.eBay 智慧树答案-电子商务英语章节测验答案插图B.QQ music 智慧树答案-电子商务英语章节测验答案插图1C.Amazon 智慧树答案-电子商务英语章节测验答案插图D.JD正确本题总得分6分

智慧树答案-电子商务英语章节测验答案插图20

3【单选题】 (6分)

Assume you are analyzing the market opportunity of a distance learning company, Learnmore.com, that creates education courses delivered over the Internet for the Fortune 1000 corporate market. Assume that the overall size of the distance learning market is $25 billion. The overall market can be broken down into three major market segments: Corporate, College, and Elementary/High School, each of which accounts for a third of the market. Within the Corporate market, there are two market niches: Fortune 1000, which accounts for 60% of the market, and all others, which together account for 40% of the market. What is Learnmore.com’s realistic market opportunity, approximately?智慧树答案-电子商务英语章节测验答案插图1A.$5 billion 智慧树答案-电子商务英语章节测验答案插图B.$6.6 billion 智慧树答案-电子商务英语章节测验答案插图C.$165 billion 智慧树答案-电子商务英语章节测验答案插图D.$25 billion正确本题总得分6分

智慧树答案-电子商务英语章节测验答案插图21

4【单选题】 (6分)

All of the following can be considered a direct or indirect competitor of Amazon except:智慧树答案-电子商务英语章节测验答案插图A.Apple’s iTunes Store 智慧树答案-电子商务英语章节测验答案插图B.eBay 智慧树答案-电子商务英语章节测验答案插图1C.Priceline 智慧树答案-电子商务英语章节测验答案插图D.Walmart正确本题总得分6分

智慧树答案-电子商务英语章节测验答案插图22

5【单选题】 (6分)

All of the following may lead to a competitive advantage except:智慧树答案-电子商务英语章节测验答案插图A.less expensive suppliers 智慧树答案-电子商务英语章节测验答案插图B.better employees 智慧树答案-电子商务英语章节测验答案插图1C.fewer products 智慧树答案-电子商务英语章节测验答案插图D.superior products正确本题总得分6分

智慧树答案-电子商务英语章节测验答案插图23

6【判断题】 (6分)

The single most important element of a business model is the management team responsible for making the model work.智慧树答案-电子商务英语章节测验答案插图1A.对 智慧树答案-电子商务英语章节测验答案插图B.错正确本题总得分6分

智慧树答案-电子商务英语章节测验答案插图24

7【判断题】 (6分)

Cooperation with key opinion leaders(KOL) has become the most popular marketing strategy for social media platforms and advertisers in China.智慧树答案-电子商务英语章节测验答案插图1A.对 智慧树答案-电子商务英语章节测验答案插图B.错正确本题总得分6分

智慧树答案-电子商务英语章节测验答案插图25

8【单选题】 (6分)

Which of the following is an example of a company using the content provider model?智慧树答案-电子商务英语章节测验答案插图1A.Netflix 智慧树答案-电子商务英语章节测验答案插图B.Dell 智慧树答案-电子商务英语章节测验答案插图C.Priceline 智慧树答案-电子商务英语章节测验答案插图D.eBay正确本题总得分6分

智慧树答案-电子商务英语章节测验答案插图26

9【单选题】 (6分)

Which of the following is not a variation of the e-tailer business model?智慧树答案-电子商务英语章节测验答案插图A.manufacturer-direct 智慧树答案-电子商务英语章节测验答案插图1B.market creator 智慧树答案-电子商务英语章节测验答案插图C.virtual merchant 智慧树答案-电子商务英语章节测验答案插图D.bricks-and-clicks正确本题总得分6分

智慧树答案-电子商务英语章节测验答案插图27

10【多选题】 (6分)

Which of the following belong to major types of e-tailers?智慧树答案-电子商务英语章节测验答案插图8A.manufacturer-direct 智慧树答案-电子商务英语章节测验答案插图8B.bricks-and- clicks 智慧树答案-电子商务英语章节测验答案插图8C.virtual merchant 智慧树答案-电子商务英语章节测验答案插图9D.Community providers正确本题总得分6分

智慧树答案-电子商务英语章节测验答案插图28

11【多选题】 (6分)

Service providers trade _________ for revenue.智慧树答案-电子商务英语章节测验答案插图9A.Products 智慧树答案-电子商务英语章节测验答案插图8B.Expertise 智慧树答案-电子商务英语章节测验答案插图8C.Capabilities 智慧树答案-电子商务英语章节测验答案插图8D.Knowledge正确本题总得分6分

智慧树答案-电子商务英语章节测验答案插图29

12【判断题】 (6分)

On-demand service companies are characterized by the free sharing of resources between the company and consumers.智慧树答案-电子商务英语章节测验答案插图A.对 智慧树答案-电子商务英语章节测验答案插图1B.错正确本题总得分6分

智慧树答案-电子商务英语章节测验答案插图30

13【单选题】 (6分)

A ______ is a digital network designed to coordinate the flow of communications among firms engaged in business together.智慧树答案-电子商务英语章节测验答案插图A.e-distributor 智慧树答案-电子商务英语章节测验答案插图1B.private industrial network 智慧树答案-电子商务英语章节测验答案插图C.industry consortia 智慧树答案-电子商务英语章节测验答案插图D.exchange正确本题总得分6分

智慧树答案-电子商务英语章节测验答案插图31

14【多选题】 (6分)

Which of the following companies are examples of industry consortia?智慧树答案-电子商务英语章节测验答案插图9A.Ariba 智慧树答案-电子商务英语章节测验答案插图8B.Schaeffler 智慧树答案-电子商务英语章节测验答案插图8C.Bosch 智慧树答案-电子商务英语章节测验答案插图9D.Grainger正确本题总得分6分

智慧树答案-电子商务英语章节测验答案插图32

15【多选题】 (6分)

Which of the following are true for Walmart’s network?智慧树答案-电子商务英语章节测验答案插图8A.one of the largest private industrial networks in the world 智慧树答案-电子商务英语章节测验答案插图8B.monitor the actual inventory level of their goods 智慧树答案-电子商务英语章节测验答案插图8C.It is one of the largest private industrial networks in the world 智慧树答案-电子商务英语章节测验答案插图8D.monitor the sales of their goods正确本题总得分6分

智慧树答案-电子商务英语章节测验答案插图33
第三章测试
答案整理不易 完整版请付费查看
© 版权声明
THE END
喜欢就支持一下吧
点赞7 分享
评论 抢沙发
头像
欢迎您留下宝贵的见解!
提交
头像

昵称

取消
昵称表情代码图片